GameTime 24x7

Learn more about the demographics and events

GameTime 24x7, Ltd. is partnering with the designers of Lotería Mix™ to promote opportunities for the 2008 distribution at Latino festivals and events in Chicago.

Based on the 2007 ¡VIVA! Chicago Latin Music Festival (Viva) and Latin Book and Family Festival (LBFF) events, we are projecting the following 2008 event attendance figures:

• Latino Book and Family Festival Chicago - 25,000
• Viva Chicago Latin Music Festival - 160,000

Marketing professionals can also review historical demographic figures, based on a 2007 survey of attendees at the Latin Book and Family Festival events:

• Respondents by Age Group
• Under 30: 24%
• 18-49: 82%
• 30-49: 61%
• 50 or Over: 15%
• Average Household Income: $65,750
• Total Household Income (2005)
• Less than $25,000: 19%
• $25,001-$34,999: 27%
• $35,000-$49,999: 18%
• $50,000-$74,999: 19%
• $75,000-$99,999: 08%
• More than $100,000: 08%
• % Earning over $50,000: 35%
• Average Household Size: 4.1
• Sex
• Female: 55%
• Male: 45%
• Ethnic Heritage
• Mexican/Chicano: 78%
• South American: 05%
• White, Non-Hispanic: 05%
• Other Non-Hispanic: 05%
• Central American: 03%
• Other Hispanic/Latino: 02%
• Cuban: 01%
• Puerto Rican: 01%

Learn more about opportunities to promote your brand to Latino consumers in Chicago.  You can also find out about pricing and the variety of options available or contact us directly by email (on the left) to arrange time to explore how your firm can capture new market share in the fastest growing consumer population in the US.