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Reach Latino consumers through fun and games
Lotería is a centuries-old Latino tradition – a bingo game with images, played in large gatherings of family and friends.
Lotería Mix™ is a United States-inspired version of the traditional “Lotería” game played throughout México and Latin America. This version of the classic pictorial bingo-type game incorporates popular images from its traditional Latino predecessors, augmented with renditions of famous US landmarks and a limited number of sponsored images of businesses owned by, serving or seeking to reach the Latino community.
Co-designed by Carina, the host of the radio show Carina, Su Mejor Amiga and Mary Couzin, the founder of the Chicago Toy and Game Fair, this game has been specifically designed to appeal to the Latino consumer. An initial edition was distributed at ¡Viva Chicago! Latin Music Festival 2007 and people eagerly awaited the opportunity both to play the game and take home a special game kit.
GameTime 24x7, Ltd. is partnering with the designers to promote opportunities for
the 2008 distribution at Latino festivals and events in Chicago. You have the opportunity to effectively reach millions of Latino consumers both during and after the events. Lotería Mix™ booths will be at each event, where games are hosted throughout the festival and game kits are distributed to all interested families and social groups.
Learn more about opportunities to promote your brand to Latino consumers in Chicago. You can also find out about pricing and the variety of options available or contact us directly by email (on the left) to arrange time to explore how your firm can capture new market share in the fastest growing consumer population in the US.